Branding is everything. Branding starts with something that has the capacity to be branded. Enter the logo (or brand – for good measure). In any instance, the logo design, or face of your business/brand/site/product, is the single most important element of everything you do…yes, everything. If you look across the history of the best and more recognizable, highly-marketed brands, the one similarity you’ll find is that, design-wise, they’re simple. As simple as simple can be, in fact. We’re talking 2+2 simple (that’s 4, for all you mathematically challenged folks out there — I’m with you). Often brilliant conceptually, or sometimes as plain as day, the best designs are mind-bogglingly simple.

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