Branding is everything. Branding starts with something that has the capacity to be branded. Enter the logo (or brand – for good measure). In any instance, the logo design, or face of your business/brand/site/product, is the single most important element of everything you do…yes, everything. If you look across the history of the best and more recognizable, highly-marketed brands, the one similarity you’ll find is that, design-wise, they’re simple. As simple as simple can be, in fact. We’re talking 2+2 simple (that’s 4, for all you mathematically challenged folks out there — I’m with you). Often brilliant conceptually, or sometimes as plain as day, the best designs are mind-bogglingly simple.

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Moving into the revolutionary age of “new” media, it is becoming ever-so important — with all the means of reaching people available to businesses and individuals through social media networks — to learn reasons why it is imperative to be involved. ESPECIALLY if you are attempting to develop a business, brand, or just gain a solid following and grab the spotlight. With traditional methods of advertising having become pretty much obsolete, interactive marketing and online presence is more important than ever (and, to be honest, it’s just plain fun!).

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The economy plummets. The stock market is in shambles. Major auto manufacturers across the nation file for bankruptcy at an alarming rate and plead for a government-funded bailout. Large dealerships struggle and close because they can’t find the means to sell vehicles in a harsh economic landscape. Smaller, sub-prime dealers are hit the hardest for lack of manpower and funding. Dallas-based Driversselect™ has focused on getting consumers with damaged credit into the cars of their dreams, based on credit and credit-building, forming several alliances with banks and lenders, giving multiple financing options no matter what the score. With online social networking communities expanding rapidly and up to 25% of annual business budgets going towards interactive marketing, the “little engine” saw the opening and reached out to us to build a visually impressive hug-site with the matching accessories. The primary challenges being creating leads and getting people the means to browse for their desired vehicles via their mobile devices. Welcome to the new age of car-buying.

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